Tara Fela-Durotoye’s name is synonymous with make-up in Nigeria, being a pioneer in the make-up business at a time it was not recognized as a major source of income. She started out as a professional wedding make-up artist while still an undergraduate at the Lagos State University (LASU). There she opened the first House of Tara (HOT) make-up studio in 1998, which has grown to include no less than 20 studios across the country. Now she is sharing her trade secrets with younger women in order to inspire and empower them to succeed as well.
Through her make-up school – there are about 14 of them across the country – Tara is teaching young women the art and business of make-up with the hope that they go on to establish their own businesses.
“… young women in their 20s and 30s are being taught that makeup artistry can be their passport to self-confidence, independence, and a business of their own,” CNN said of her enterprise.
Tara Fela-Durotoye was born at St. Nicholas Hospital, Lagos, the daughter of Mr John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Mrs Felicia Omaghomi. The Couple separated when She was eight months old; born into a polygamous home, she was brought up by her father’s wife Mrs Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder.
In form 5, she was made the Sanitary and Welfare Prefect. She graduated from the Lagos State University, with a degree in Law and proceeded to fully establish the beauty Company, House of Tara International.
She is married to Fela Durotoye, a Prolific Business Strategist and Corporate Activator; Chief Executive Officer of Visible Impact and blessed with three sons, Mobolurin, Demilade & Morolaoluwa.
Over the past 12 years, Mrs Tara Fela-Durotoye has been dedicated to realising her vision of building a globally respected beauty company of African origin.
Tara is the Managing Director and Creative Director of HOUSE OF TARA INTERNATIONAL, a leading player in the make-up sector of Nigeria’s beauty industry. The organisation has grown into a franchise enterprise with three main lines of business namely The Make-up Studio, The Makeup School and the TARA product line comprising beauty products and professional make-up kits.
Tara is widely considered as a veteran in the beauty industry, who has pioneered the bridal make up profession in Nigeria, starting her make-up business whilst an undergraduate in the Faculty of Law, Lagos State University.
Tara is a trained and certified make-up artist of Charles Fox, Convent Garden, London. In a series of first, she launched her bridal make-up business in 1998. Thereafter, she launched the first Bridal directory in Nigeria in 1999. In 2000, Tara facilitated the first-ever series of Bridal seminars, drawing for the first time-ever in Nigeria celebrated professionals in the bridal industry to speak to brides.
She has franchise spread across Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging footprint on the West African coastal countries of Cotonou, Ghana and Senegal.
She established the country’s first make up school in 2004, and also launched the TARA product line comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of make-up products including eye shadows, eye liner, lip gloss, foundation and powders on a brand platform promoting ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.
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